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Branding, Illustration

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La Seppia

La Seppia (The Cuttlefish) is an Italian digital literary magazine founded in 2018 with the intent to promote emerging authors under the age of 35.

La Seppia

La Seppia (The Cuttlefish) is an Italian digital literary magazine founded in 2018 with the intent to promote emerging authors under the age of 35.

Client request

The client’s wish was to have a new logo that better represented its renewed brand identity. The main requirements were to merge a cuttlefish with a literature-related element and to use bright blue and bright orange as the main colors.

Client request

The client’s wish was to have a new logo that better represented its renewed brand identity. The main requirements were to merge a cuttlefish with a literature-related element and to use bright blue and bright orange as the main colors.

What I created

I led the development of the brand identity, which involved market research, competitor analysis, crafting the logo, selecting a color palette, designing visual elements, and establishing brand guidelines.

The focus of the brand on writing and creativity is emphasized by integrating the shape of a pen into the cuttlefish's head. The cuttlefish was the mascotte from their previous identity, so I decided to keep it through to the rebrand for brand recognition.

The focus of the brand on writing and creativity is emphasized by integrating the shape of a pen into the cuttlefish's head. The cuttlefish was the mascotte from their previous identity, so I decided to keep it through to the rebrand for brand recognition.

My partnership with La seppia actually started in 2022, when they got in touch with me to create a series of digital illustrations to pair with some of their upcoming published articles.


Lumina Milia

Lumina Milia

ATLAS of ARTIS

ATLAS of ARTIS

Color for Miyazaki

Color for Miyazaki

Hochstatt

Hochstatt

This is a sample project

This is a sample project

Based in Amsterdam, available worldwide

Based in Amsterdam,
available worldwide