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Field:

Branding, Ux/Ui

Type:

Master final project

Year:

2025

Lumina Milia:
Expeditio in Silva Arcana

In the heart of Friuli, Lumina Milia invites visitors into Italy’s only nighttime forest experience: a one-way trail through nature, lights, and Carnic folklore. As my master's final project, I led Lumina Milia's complete rebrand and digital transformation.

The core innovation was introducing Expeditio in Silva Arcana: a mobile experience and competitive game designed to be played during the exploration. Participants form groups, follow narrative clues through a shared device, and face exciting challenges moving to different forest locations.

Lumina Milia:
Expeditio in Silva Arcana

In the heart of Friuli, Lumina Milia invites visitors into Italy’s only nighttime forest experience: a one-way trail through nature, lights, and Carnic folklore. As my master's final project, I led Lumina Milia's complete rebrand and digital transformation.

The core innovation was introducing Expeditio in Silva Arcana: a mobile experience and competitive game designed to be played during the exploration. Participants form groups, follow narrative clues through a shared device, and face exciting challenges moving to different forest locations.

My design process is rooted in research, storytelling, and experimentation: I move from understanding the context and audience, to shaping ideas that blend creativity with strategy.

Local visual research

After carrying out a focused visual study on Celtic art and Friulan culture consulting volumes at local library (Codroipo) and Carnic Museum (Tolmezzo), I collected a series of references from wood carvings, metalwork, and textiles. These artifacts brings together a rich visual language, blending symbolism, craftsmanship, and decorative detail.

Local visual research

After carrying out a focused visual study on Celtic art and Friulan culture consulting volumes at local library (Codroipo) and Carnic Museum (Tolmezzo), I collected a series of references from wood carvings, metalwork, and textiles. These artifacts brings together a rich visual language, blending symbolism, craftsmanship, and decorative detail.

Logo explorations

I explored opportunities for the new logo by reimagining the ornamental motifs, collected from the visual research, into simplified and modern marks. Guided by traditional Carnic wood patterns, the variations explore symmetry, spirals, and flowing curves, creating a versatile emblem that feels both mystical and contemporary.

Logo explorations

I explored opportunities for the new logo by reimagining the ornamental motifs, collected from the visual research, into simplified and modern marks. Guided by traditional Carnic wood patterns, the variations explore symmetry, spirals, and flowing curves, creating a versatile emblem that feels both mystical and contemporary.

The rebrand aimed to capture Lumina Milia’s unique blend of immersion, exploration, and heritage.

The rebrand aimed to capture Lumina Milia’s unique blend of immersion, exploration, and heritage.

The user journey was developed around Marco, as he represents the primary target audience for Expeditio in Silva Arcana. Future expansions will introduce experiences tailored to other personas, broadening the park’s appeal.

The rebrand aimed to capture Lumina Milia’s unique blend of immersion, exploration, and heritage.

The rebrand aimed to capture Lumina Milia’s unique blend of immersion, exploration, and heritage.

The rebrand aimed to capture Lumina Milia’s unique blend of immersion, exploration, and heritage.

Lumina Milia

Lumina Milia

ATLAS of ARTIS

ATLAS of ARTIS

Color for Miyazaki

Color for Miyazaki

Hochstatt

Hochstatt

La Seppia

La Seppia

Based in Amsterdam, available worldwide

Based in Amsterdam,
available worldwide